00442     2200169   4500001002100000005001700021008004100038020002100079035002200100082001500122090001500137100001600152245004300168260003200211700001700243990001200260INLIS00000000004272320161114091819.0                                        $a 978-0-7879-9832-5$0010-111600000001746$a 658.8 MIC m$a 658.8 MIC m$a Michael Dunn$a The Marketing Accountability Imperative$a San Francisco $b Jossey Bass$a Chris Halsall$a 54.185-0